Still Tango – Ambient
This whole campaign was one giant ambient experience before the words ‘experience’ and ‘ambient’ had entered the public consciousness. Before the launch of Still Tango, we littered festivals with thousands of empty bottles to create intrigue. Later, when the product began fermenting and had to be taken of shelves while it was being reformulated, we sent people handwritten postcards showing the drink apparently alive and kicking in the souks of North Africa. Created with Jim Bolton for HHCL+Partners.