Shell Bedtime Stories – Digital Films
Shell’s ‘Gravity Light’ uses flour bags and pulleys instead of dangerous kerosine to power it and lasts fifty nights. As part of Shell’s Cannes Gold-winning campaign, I rewrote fifty fairy tales from around the world for use as bedtime stories – bedtime is the time of day these lights will be most used. Some were read by celebrities and received millions of hits on Youtube. Created for JWT London.