QFC We Mean Business TV Ad 2017 from Dave Jenner on Vimeo.

Qatar Financial Centre – Global Launch TV

To launch the Qatar Financial Centre globally, I chose a tone of voice that was unheard of for a financial brand, particularly one from the Gulf. As the campaign was to encourage business to relocate to Qatar, the advertising also sold the country as a tourist destination. It played on Bloomberg TV, online and on all Qatar Airways flights. Created for JWT London.

 

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