Jackpot247.com – TV
This is an example of what I call the “soft hard sell” where we bombard people with product benefits and the product name while still entertaining them. Jackpot 247 is yet another online gaming site (that lets players win jackpots 24/7) so we made a big thing about the brand name and outed UK ‘notspots’ with no internet signal. The social media campaign using #notspot247 resulted in a 325% rise in Twitter followers. Created with Dave Jenner at Noah.