HSBC The Swimmer TV Ad 2017 from Dave Jenner on Vimeo.

HSBC Mortgages – TV

The big idea which we created for HSBC UK was ‘onwards’, positioning the bank as forward thinking and fully equipped to provide for today’s banking needs. To promote the launch of the bank’s ‘mortgage agreement in one day’ service, we creative directed a fully integrated campaign based on the story of a dad’s devotion to his swimmer daughter. Written with Naz Nazli and produced and creative directed by me and Dave Jenner for JWT London.
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