BBC Shopping – Launch Campaign

The BBC wanted to explain their online shopping site, Beeb.com very simply to people who weren’t particularly web savvy. Our idea was to write a cult 70’s-style Ladybird book about how shopping on the internet works. Ladybird gave us the go ahead and the book sold 50,000 copies through WHSmith. I even got mine signed by web legend, Tim Berners-Lee.
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